Business incubation & ecosystem — Newbury Park, CA

Everything it takes to support consumer brands.

Minimus Brands LLC is a business incubation company working with an ecosystem of independently operated sister companies — packaging, kitting, fulfillment, distribution, social commerce and venture partnership, all connected and a short walk apart.

Start a conversation → Meet the companies

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6independently operated sister companies

2warehouse and manufacturing buildings

80+pieces of equipment for packaging food, supplements, beauty and more

50korders shipped in a single day on special projects

How it works

Formula to front door.

Each sister company runs on its own. Together they cover the whole life of a consumer product, so a brand can start with one service and add the next when it’s ready — without changing buildings.

Make
Filling and sealing liquids, powders, particulates and blends in small and medium runs.
Minimus Products
Ship
Warehousing, DTC and B2B fulfillment, custom kits, Amazon prep and retail compliance.
Minimus Fulfillment
Sell
TikTok Shop and live selling, foodservice and vending, and wholesale programs.
Digital Commerce Agency · Minimus Distribution · Minimus.biz
Grow
Equity partnerships with creators to build and launch new brands.
Butterpie Venture Studio

The companies

Six companies. One ecosystem.

Minimus Brands works with each company below. Every one is independently owned and operated, with its own team, its own site and its own agreements.

01 Creators ×
CPG × AI

Venture studio

Butterpie Venture Studio

A venture platform bringing together consumer packaged goods, AI and creator-led social commerce. Butterpie Holdings LLC partners with established celebrity creators to co-develop and launch consumer product brands — taking equity alongside the creator instead of charging fees.

More about Butterpie

Butterpie pairs an experienced management team and its own AI technology, ButterpieGPT, with the operating infrastructure of the Minimus ecosystem, for a repeatable approach to building brands.

Creator equity partnerships
ButterpieGPT
Brand launch

butterpie.com butterpie.org butterpiegpt.com

Contract packaging

Minimus Products

An 11,000-square-foot small- and medium-run co-packer for food (kosher and organic certified) and non-food brands.

Formats & materials

Liquids, powders, particulates and blends, filled into gusseted and pillow bags, packets and sachets, bottles, sprayers, jars, cans and more — for food, beauty, personal care and other categories.

minimusproducts.biz

3PL & fulfillment

Minimus Fulfillment

Warehousing, fulfillment and customer service from a 38,000-square-foot headquarters. Built on its own B2C and B2B volume, it passes high-volume carrier rates through to clients and has run special projects of 50,000 orders in a day.

DTC pick, pack & ship
B2B case & pallet
Custom kits & kitting
Amazon prep
Retail compliance
Customer service

minimusfulfillment.biz

Shopping online for travel-size products

E-commerce & wholesale

Minimus.biz

The specialist in travel-size, individual-size and minis: more than 2,500 brand-name and generic products from over 300 manufacturers, for consumers and for businesses running programs at scale.

Categories & program services

Personal care and toiletries, health and pharmacy, food and beverage, baby and toddler, household, toys and miniature figurines, travel accessories, and kits and gifts. For programs: solution design, product selection, special pricing and high-volume quoting with manufacturers, off-catalog special orders, rush projects and drop shipping.

minimus.biz

05 Coast
to coast.

Foodservice distribution

Minimus Distribution

National foodservice, vending, micro-market and office coffee distribution and sales — as a primary provider or to fill gaps in an existing network.

Team & reach

It serves some of the world’s largest food brands, mid-size brands and startups. The team includes a former head of national-account foodservice sales at one of the country’s largest food brands and a former division head at one of the largest foodservice and micro-market buying groups, working closely with major national brokers and buying groups.

minimusdistribution.biz

TikTok commerce agency

Digital Commerce Agency

Full-service TikTok commerce: social commerce, live shopping, affiliate marketing and creator-led growth for consumer brands — with live-selling studios on site.

digitalcommerceagency.com

Not sure where to start?

Tell us about the brand. We’ll find the right door.

One conversation routes you to the companies that fit — or sets up a walk through the facility.

Start a conversation →

Please note: Minimus Brands LLC is a business incubation entity. Each company referenced on this site is an independently owned and operated entity. Minimus Brands LLC does not act as an agent, representative, or guarantor of any referenced company. Communications from @minimusbrands.biz email addresses may be sent on behalf of individual companies and do not imply that Minimus Brands LLC is a party to any transaction or agreement.

Video tour

Walk the floor with Paul.

Co-founder Paul Shrater takes you through several of the sister companies and the capabilities the ecosystem brings to developing and running consumer product brands.

Sales & marketing

Partners who bring brands in.

The sister companies work with sales and marketing partners in the U.S. and abroad. Many came to the ecosystem by bringing their own clients for support.

Some partners are open to taking equity in a brand in exchange for their services.

Direct to consumerRetailB2BFoodserviceInternational

About the founder

Paul Shrater

Paul Shrater founded Minimus Brands LLC and built the Minimus incubation ecosystem. Drawing on decades in e-commerce, consumer products and entrepreneurship, he has put together a platform that connects creators, celebrities and product owners with the infrastructure, expertise and resources to develop and scale consumer brands.

Full biography at paulshrater.com →

Contact

Better yet, come see us.

Tell us about your brand and what you need. We’ll point you to the right company in the ecosystem — or set up a time to walk the facility.

Address

Minimus Brands LLC
2610 Conejo Spectrum Street
Newbury Park, California 91320

Phone

(805) 454-6050

Hours

Monday–Friday, 9 am – 5 pm Pacific

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